Privacy Policy

Masa - Privacy Policy

Last Updated: August 1, 2025

Masa, developed by Waymont, Inc. (“Masa,” “we,” “our,” or “us”), values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you use our services.

If you have any questions, please contact us at support@waymont.co

1. Information We Collect

We collect the following categories of information that you voluntarily provide or that is automatically collected:

  • Account Information: Email, username, and password.

  • Age Information: To ensure compliance with age restrictions (18+).

  • Financial Data: Transaction and account data accessed via Plaid, with your authorization.

  • Device and Usage Data: IP address, device identifiers, cookies, tracking pixels, and geolocation 

2. How We Use Your Information

We use collected information to:

  • Provide and improve our services.

  • Generate anonymized insights (e.g., spending categories such as “users spend $500/month on food”) for merchants to deliver targeted rewards and offers.

  • Detect and prevent fraud and unauthorized activity.

  • Conduct analytics and research (using tools such as Mixpanel).

  • Comply with legal and regulatory requirements.

3. How We Share Information

We do not sell your personal information. We share data only as follows:

  • Merchants & Partners: Only anonymized, aggregated insights — never raw or personally identifiable financial data.

  • Service Providers: Cloud hosting providers, analytics tools, fraud detection services, and payment processors.

  • Legal & Compliance: When required to comply with law, regulation, or valid legal process.

4. Data Storage & Security

  • Data is stored on secure U.S.-based servers.

  • We use industry-standard encryption and security safeguards to protect your data.

  • Access to sensitive data is limited to authorized personnel only.

5. Your Rights & Choices

You have the right to:

  • Access your data: Request a copy by emailing support@waymont.co.

  • Delete your account/data: Request deletion; we will delete within 30 days of account closure.

  • Opt out of marketing/sharing: You may request to stop receiving offers or sharing data for marketing purposes.

  • California Residents (CCPA/CPRA): You have the right to know what personal data we collect, request deletion, and opt out of the sharing of your information. You may also designate an authorized agent to act on your behalf.

We honor “Do Not Sell or Share My Personal Information” requests, as required by California law.

6. Age Restrictions

Masa is intended for users aged 18 and older. We do not knowingly collect information from children under 18.

7. Data Retention

We retain your data only as long as necessary to provide our services. Upon account closure, your personal data will be deleted within 30 days.

8. Compliance with Laws

  • GLBA (Gramm-Leach-Bliley Act): Because Masa processes financial data, we comply with GLBA requirements, including implementing administrative, technical, and physical safeguards to protect your financial information.

  • CCPA/CPRA: We provide California users with required disclosures and opt-out rights.

  • Other U.S. Privacy Laws: We comply with applicable federal and state privacy laws.


9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email and update the “Last Updated” date above.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Waymont, Inc.
Email: support@waymont.co